Brazil 2014 Catering to the Global Consumer

Brazil 2014 Catering to the Global Consumer

Post on April 28, 2014, 4:00 pm by the-victoria-law-group 1 Comments

There are few artists who fit the bill of representing the true pan-Latin American consumer, Shakira, Ricky Martin, J-Lo.  With the ‘One Love, One Rhythm: The Official FIFA World Cup Album’ marks an effort to target this hard-to-define demographic: the pan-Latin American consumer, and enter into that rarefied air of global stardom. Read Reed Johnson’s Continue Reading…

Filed Under: Brazil 2014
Travel to Brazil Leads Through Miami

Travel to Brazil Leads Through Miami

Post on April 20, 2014, 7:00 pm by the-victoria-law-group 0 Comments

Are you ready for the World Cup?  The director of Miami International Airport likens getting MIA ready to handle an extra 50,000 or so World Cup travelers this summer to a military operation.   It involves checking and rechecking. Will the toilets work, will the moving sidewalks all be running smoothly? And then there’s the Continue Reading…

Filed Under: Brazil 2014
Manaus in Brazil, Ready to Rock for the World Cup 2014

Manaus in Brazil, Ready to Rock for the World Cup 2014

Post on April 13, 2014, 8:00 pm by the-victoria-law-group 1 Comments

As a symbol of Brazil’s economic prowess, they are trying to turn an Amazonian jungle city into an international tourism destination.  Can’t fault them for trying…again.  But this time, the stars may have aligned, and they may pull it off.   At the end of the 19th century, building the Teatro Amazonas opera house in Continue Reading…

Filed Under: Brazil 2014
Brazil Playing for World Cup Title At Home

Brazil Playing for World Cup Title At Home

Post on April 11, 2014, 4:56 pm by the-victoria-law-group 0 Comments

On the field, Brazil is ready for the World Cup, off the field, it’s a different story. While organizers race against the clock to get the country ready to host the tournament, the national team is counting the days until the June 12 opener against Croatia.  Either way, it’ll be fun. Read Tales Azzoni’s Associated Continue Reading…

Filed Under: Brazil 2014
Drought Brings Higher Coffee Prices and Hoarders Loving It

Drought Brings Higher Coffee Prices and Hoarders Loving It

Post on April 4, 2014, 4:42 pm by the-victoria-law-group 0 Comments

Agribusiness is the real power-house in Brazil.  And with more people worldwide moving into the middle class, and consuming things like coffee (whether it be Starbucks or Juan Valdez), the coffee pipeline is sure to benefit.  For example, Brazil’s worst drought in decades is coming with a silver lining for coffee growers responsible for one Continue Reading…

Filed Under: Business in Brazil
Brazil Coca Cola to fly 22 consumers to Brazil for World Cup

Brazil: Coca-Cola to fly 22 consumers to Brazil for World Cup

Post on April 1, 2014, 1:00 pm by the-victoria-law-group 84 Comments

Coke lives in the world of aspiration and good times.  If you’re a soccer fan and a Coca-Cola fan, what better time than to have a Coke at the Maracanã in July 2014?  Loyal consumers of premium non-alcoholic drink, Coca-Cola, are in for a jolly ride in this season of football.  Coca-Cola is promising to Continue Reading…

Filed Under: Brazil 2014