Brazilian Boss Boots the King
Post on March 25, 2011, 11:05 am by the-victoria-law-group 0 Comments
The Brazilian investment company that paid a princely sum for Burger King has decided to ditch the King. The advertising agency that created the irreverent Burger King “King” is being summarily relieved of its duties in the hopes of charting a new course for the American icon of a company.
Read Elaine Walker’s The Miami Herald article here: