Rio Puts Bar Codes in its Sidewalks
Post on January 27, 2013, 2:00 pm by the-victoria-law-group 0 Comments
Brazilians are nothing if not creative. One thing that is beloved about them around the world as is embodied in their soccer team is their flare for the undramatic. Well, Rio de Janeiro is upping its game. The “Marvelous City” is mixing technology with tradition to provide tourists information about the city by embedding bar codes into the black and white mosaic sidewalks that are a symbol of the city. Combining the online with the offline. Cariocas aren’t afraid to experiment.
Read Associated Press’s Washington Post article here:
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